Boutique Brand Strategy
Marketing, Content Strategy
& Creative Consulting
For hospitality, lifestyle, and founder-led brands in New York City.
A strategic approach to brand voice, visuals, and partnerships, so every touchpoint feels true to who you are.
Selected Work
Explore a curated edit of our past work and recent collaborations across hospitality, lifestyle, and founder-led brands.
Seaport Entertainment Group
Campaign content + Social strategy / management
Gild Hall (Thompson Hotels)
Event collaboration · Visual content
Merchants Hospitality
Event Collaboration · Restaurant content · Social execution
How We Work
·
How We Work ·
A clear process. Thoughtful execution. Long-term consistency.
01 Align
We start by understanding what you’re building, your positioning, audience, and where Instagram fits into the bigger picture.
02 Define
We shape a focused content direction: visuals, voice, and a realistic rhythm that fits your capacity and goals.
03 Create + Execute
Content production, publishing, and hands-on management—executed with consistency and attention to detail.
04 Refine
We review what’s working, adjust when needed, and keep the account evolving without losing clarity.
Our Services
Explore our range of services designed for focused support across content, creative direction, and ongoing Instagram management.
Engagements are tailored based on scope and timeline. Ongoing retainers and project-based collaborations available.
-
Reels, photography, and visual content designed to feel current and aligned with your brand.
Includes:
• Content and campaign strategy
• Brand voice development
• Monthly planning
• Performance review -
Clarity. We define the visual tone, content rhythm, and messaging structure so your account feels cohesive.
Includes:
• Visual direction
• Content themes
• Messaging alignment
• Seasonal or campaign framing -
Guidance on budget, partnerships, and brand positioning, the strategic layer behind the content.
Includes:
• Partnership evaluation
• Budget Allocation Guidance
• Campaign planning
• Brand positioning -
Focused content for launches, partnerships, and key brand moments.
Includes:
• Pre-launch planning
• On-site coverage
• Post-event distribution
• Strategic amplification -
Selective hands-on execution, including content production and account management for the right long-term partnership.
Includes:
• On-site content capture
• Publishing + Scheduling
• Community engagement
About Cynthia
CGV Studio was founded by Cynthia Alvarez, a New York–based content strategist and creative operator with a background in corporate finance, executive support, and hands-on brand strategy.
Her early career included seven years at American Express, where she built a strong foundation across finance, consumer marketing, strategic priorities, and cross-functional coordination.
Today, Cynthia works closely with hospitality, lifestyle, and founder-led brands, bringing clarity, structure, and thoughtful execution to marketing strategy, partnerships, and brand presence, including content and Instagram management for select clients.
She also serves as Director of Program Execution for a nonprofit board in Lower Manhattan, leading marketing, sponsorships, and partnerships for one of the city's most recognized annual culinary events.
Based in Downtown Manhattan, she partners directly with restaurant groups, boutique brands, and internal teams, combining strategic thinking with the kind of execution that makes a plan actually work.
Let’s Work Together
If you're building a brand that deserves thoughtful strategy and consistent presence, I’d love to hear about it.
Please include a few details about your brand, timeline, and what you're looking for.