Elevate your Brand
Content, creative direction,
& Instagram management
For hospitality, lifestyle, and founder-led brands in New York City.
A boutique approach to visuals, voice, and consistency – so your content feels current and on-brand.
Selected Work
Explore a curated edit of our past work and recent collaborations across hospitality, lifestyle, and founder-led brands.
Seaport Entertainment Group
Instagram management · Campaign content + Social strategy
Gild Hall (Thompson Hotels)
Event collaboration · Visual content
Merchants Hospitality
Event Collaboration · Restaurant content · Social execution
How We Work
·
How We Work ·
A clear process. Thoughtful execution. Long-term consistency.
01 Align
We start by understanding what you’re building, your positioning, audience, and where Instagram fits into the bigger picture.
02 Define
We shape a focused content direction: visuals, voice, and a realistic rhythm that fits your capacity and goals.
03 Create + Execute
Content production, publishing, and hands-on management—executed with consistency and attention to detail.
04 Refine
We review what’s working, adjust when needed, and keep the account evolving without losing clarity.
Our Services
Explore our range of services designed for focused support across content, creative direction, and ongoing Instagram management.
Engagements are tailored based on scope and timeline. Ongoing retainers and project-based collaborations available.
-
Reels, photography, and visual content designed to feel current and aligned with your brand.
Includes:
• On-site content capture
• Short-form video editing
• Caption writing
• Monthly content planning -
Clarity. We define the visual tone, content rhythm, and messaging structure so your account feels cohesive.
Includes:
• Visual direction
• Content themes
• Messaging alignment
• Seasonal or campaign framing -
Hands-on account oversight for brands that need consistency without internal bandwidth.
Includes:
• Publishing + scheduling
• Community engagement
• Ongoing optimization
• Monthly review + refinement -
Focused content for launches, partnerships, and key brand moments.
Includes:
• Pre-launch planning
• On-site coverage
• Post-event distribution
• Strategic amplification
About Cynthia
CGV Studio was founded by Cynthia Alvarez, a New York–based content strategist and creative operator with a background in strategic marketing and hands-on execution.
Her early career included roles at American Express, where she built a strong foundation in marketing and cross-functional collaboration.
Today, Cynthia works closely with hospitality, lifestyle, and founder-led brands –bringing clarity, consistency, and thoughtful execution to their Instagram presence.
She has also built and managed her own digital platforms, giving her firsthand perspective on what makes content resonate over time.
Based in Downtown Manhattan, she partners directly with restaurant groups, boutique brands, and internal teams to ensure content aligns with the business behind it.
Let’s Work Together
If you're building a brand that deserves thoughtful content and consistent presence, I’d love to hear about it.
Please include a few details about your brand, timeline, and what you're looking for.